CASE STUDIES
A sample of client success stories
EDIBLE ARRANGEMENTS
Local Approach, National Results
My team partnered with Edible Arrangements to create local marketing campaigns for over 500 franchise locations. Focusing efforts on non-brand search, campaigns were optimized at a local level to continually ensure users were finding the closest location to suit their needs. Budgets were pulsed in response to increased demand prior to important revenue-driving holidays like Mother’s Day. My team provided budget recommendations ahead of seasonal spikes to ensure locations remained visible during high volume days and weeks. With this local strategy, the average Edible franchise earned $12 for every $1 they invested in digital marketing.
CONSUMER TECH BRAND
Breaking Into a Niche Market
A new consumer tech brand reached out to my team at Booyah Advertising to help them penetrate a niche market of videographers. Focusing first on awareness media, we researched and identified several new customer segments to target with video, native, display, and social media campaigns, before encouraging them to purchase with search & retargeting campaigns. With our media mix and new customer segments, this brand achieved a 357% increase in order volume and a 72% decrease in cost per order since partnering with us.
TRACKSMITH
Sprinting to Success
Tracksmith came to my team with one main request: scale our revenue, but keep our return. They already had a long history of digital marketing campaigns with proven success, but they wanted to take their brand to the next level. We dug in to their history to see where we could find efficiencies and we researched untapped markets that the brand could advertise to. By eliminating advertising waste and breaking into new markets, my team and I were able to scale Facebook, SEM, and Display, resulting in a 73% increase in revenue with no loss of return on ad spend.